Blog Point Zero

The Jean Scene

Friday, December 5, 2014 1:16:24 PM America/New_York

Men’s fashion brought to the next level with jeans jeans jeans!
These latest technological innovations offer the hottest styles that marry function with style! 
Read more on our newsletter below:

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Find all your men and women clothing online at our online clothing stores: www.pointzero.ca and www.nicolebenisti.com 

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Black Friday

Thursday, November 27, 2014 2:06:04 PM America/New_York

It’s that time of year again! 
Are you ready for the holiday deals that guaranteed to put a smile on your face for the upcoming holiday season?

Black Friday may have started as a day to celebrate the United States’ Thanksgiving, however, over the past years it has quickly evolved into the holiday kick-off event that offers some of the greatest deals, sales, and promotions of the entire calendar year.  Now a national Canadian staple, Black Friday has been incorporated by countless retailers as the first stepping-stone to begin the celebration for the holiday season.  In parallel, Cyber Monday (the Monday following Black Friday) has been introduced as the second holiday kick-off, which exclusively promotes online shopping with a variation of the Black Friday discounts and deals.

CLICK TO SHOP THESE STYLES:

     

Point Zero is taking part in the holiday kick-off by offering a buy 1 get 1 free promo in our online boutique at www.pointzero.ca

CLICK TO SHOP THESE STYLES:

Don’t miss out on the start of the holiday rush!  Click on your favorite piece to shop for your next outfit today!

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Covet Fashion

Friday, November 21, 2014 1:13:29 PM America/New_York

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Point Zero is excited to announce our partnership with the biggest and most esteemed fashion application, Covet Fashion!

Covet Fashion is an application, available on smart devices (iPhone, iPad, Android, etc), which allows users to create their own outfits, using real life clothing from real designers worldwide.  After creating their looks in accordance to Covet Fashion’s daily themes, moods, and stories, users can battle their dressed up dolls against other users to find out who rocked their style in the best way possible.

With standout designers, such as Rachel Zoe, BCBG, J.Brand, Rebecca Minkoff, and Nicole Benisti Signature Collection, Point Zero is glad to be part of this on-growing fashion-forward game, showcasing our clothing on a worldwide level.

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With some of our clothing already available to style in game, Point Zero’s giving you a sneak peek at some of the future releases that will be available on the Covet Fashion platform in the near future!

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Shop these pieces and more at www.pointzero.ca, or style them together on Covet Fashion to create your next trendy and fashion-forward outfit.

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Toronto Fashion Week Spring / Summer 2015

Monday, October 27, 2014 12:16:42 PM America/New_York

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With Toronto Fashion week at its end, it’s time to look back at the upcoming spring and summer trends that strutted down the iconic Canadian catwalk.

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 With a heavy amount of white, off-white, and pastel colors, it’s evident that the 2015 spring / summer seasons are going to be centered around a clean and collected look, focusing on the various shades of white, alongside slight pops of pastel colors to vamp the outfit up, and bringing it to a more fashion-forward level.  With designers such as Narces, Bustle, Melissa Nepton, Hilary Macmillan, Christopher Bates, and Soia & Kyo standing out with their exceptional designs and impeccable styling, the elegantly chic and sophisticated spring / summer trend does not fail to make a statement that is guaranteed to turn heads, and get people talking.

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 Be sure to visit us at www.pointzero.ca and find all the latest trends and hottest styles for your next outfit!

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Paris Fashion Week: The Fall of Summer

Thursday, October 2, 2014 11:05:30 AM America/New_York

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With Paris Fashion Week all wrapped up, it’s time to look back on the style hits that strutted down the iconic runway. 

While the collections were for the upcoming Spring/Summer season, there was an underlying fall vibe about the majority of the collections—and this isn’t necessarily a bad thing!  With royal blues, mustard yellows, grape purples, and camel browns, Paris Fashion Week brought out the cool layered and impact looks of fall for spring and summer—and we love it.

point,zero,pointzero,paris,fashion,week,parisfashionweek,fashionweek,style,fashion,strut,runway,iconic,catwalk,collection,collections,spring,summer,fall,ss15,royal,blues,mustard,yellow,grape,purple,camel,brown,layers,layer,layered,cool,love,acne,celine,chloe,commedesgarcons,comme,des,garcons,elie,saab,chanel,eliesaab,valentino,louis,vuitton,louisvuitton,designer,showcase,hybrid,clothes,clothing,heavy,rich,tailored,silhouette,silhouettes,shorts,trenches,trench,trechcoat,minidress,mini,dress,lust,lustworthy,styles,cuts,parisianpoint,zero,pointzero,paris,fashion,week,parisfashionweek,fashionweek,style,fashion,strut,runway,iconic,catwalk,collection,collections,spring,summer,fall,ss15,royal,blues,mustard,yellow,grape,purple,camel,brown,layers,layer,layered,cool,love,acne,celine,chloe,commedesgarcons,comme,des,garcons,elie,saab,chanel,eliesaab,valentino,louis,vuitton,louisvuitton,designer,showcase,hybrid,clothes,clothing,heavy,rich,tailored,silhouette,silhouettes,shorts,trenches,trench,trechcoat,minidress,mini,dress,lust,lustworthy,styles,cuts,parisianpoint,zero,pointzero,paris,fashion,week,parisfashionweek,fashionweek,style,fashion,strut,runway,iconic,catwalk,collection,collections,spring,summer,fall,ss15,royal,blues,mustard,yellow,grape,purple,camel,brown,layers,layer,layered,cool,love,acne,celine,chloe,commedesgarcons,comme,des,garcons,elie,saab,chanel,eliesaab,valentino,louis,vuitton,louisvuitton,designer,showcase,hybrid,clothes,clothing,heavy,rich,tailored,silhouette,silhouettes,shorts,trenches,trench,trechcoat,minidress,mini,dress,lust,lustworthy,styles,cuts,parisianpoint,zero,pointzero,paris,fashion,week,parisfashionweek,fashionweek,style,fashion,strut,runway,iconic,catwalk,collection,collections,spring,summer,fall,ss15,royal,blues,mustard,yellow,grape,purple,camel,brown,layers,layer,layered,cool,love,acne,celine,chloe,commedesgarcons,comme,des,garcons,elie,saab,chanel,eliesaab,valentino,louis,vuitton,louisvuitton,designer,showcase,hybrid,clothes,clothing,heavy,rich,tailored,silhouette,silhouettes,shorts,trenches,trench,trechcoat,minidress,mini,dress,lust,lustworthy,styles,cuts,parisianpoint,zero,pointzero,paris,fashion,week,parisfashionweek,fashionweek,style,fashion,strut,runway,iconic,catwalk,collection,collections,spring,summer,fall,ss15,royal,blues,mustard,yellow,grape,purple,camel,brown,layers,layer,layered,cool,love,acne,celine,chloe,commedesgarcons,comme,des,garcons,elie,saab,chanel,eliesaab,valentino,louis,vuitton,louisvuitton,designer,showcase,hybrid,clothes,clothing,heavy,rich,tailored,silhouette,silhouettes,shorts,trenches,trench,trechcoat,minidress,mini,dress,lust,lustworthy,styles,cuts,parisian

point,zero,pointzero,paris,fashion,week,parisfashionweek,fashionweek,style,fashion,strut,runway,iconic,catwalk,collection,collections,spring,summer,fall,ss15,royal,blues,mustard,yellow,grape,purple,camel,brown,layers,layer,layered,cool,love,acne,celine,chloe,commedesgarcons,comme,des,garcons,elie,saab,chanel,eliesaab,valentino,louis,vuitton,louisvuitton,designer,showcase,hybrid,clothes,clothing,heavy,rich,tailored,silhouette,silhouettes,shorts,trenches,trench,trechcoat,minidress,mini,dress,lust,lustworthy,styles,cuts,parisianpoint,zero,pointzero,paris,fashion,week,parisfashionweek,fashionweek,style,fashion,strut,runway,iconic,catwalk,collection,collections,spring,summer,fall,ss15,royal,blues,mustard,yellow,grape,purple,camel,brown,layers,layer,layered,cool,love,acne,celine,chloe,commedesgarcons,comme,des,garcons,elie,saab,chanel,eliesaab,valentino,louis,vuitton,louisvuitton,designer,showcase,hybrid,clothes,clothing,heavy,rich,tailored,silhouette,silhouettes,shorts,trenches,trench,trechcoat,minidress,mini,dress,lust,lustworthy,styles,cuts,parisianpoint,zero,pointzero,paris,fashion,week,parisfashionweek,fashionweek,style,fashion,strut,runway,iconic,catwalk,collection,collections,spring,summer,fall,ss15,royal,blues,mustard,yellow,grape,purple,camel,brown,layers,layer,layered,cool,love,acne,celine,chloe,commedesgarcons,comme,des,garcons,elie,saab,chanel,eliesaab,valentino,louis,vuitton,louisvuitton,designer,showcase,hybrid,clothes,clothing,heavy,rich,tailored,silhouette,silhouettes,shorts,trenches,trench,trechcoat,minidress,mini,dress,lust,lustworthy,styles,cuts,parisianpoint,zero,pointzero,paris,fashion,week,parisfashionweek,fashionweek,style,fashion,strut,runway,iconic,catwalk,collection,collections,spring,summer,fall,ss15,royal,blues,mustard,yellow,grape,purple,camel,brown,layers,layer,layered,cool,love,acne,celine,chloe,commedesgarcons,comme,des,garcons,elie,saab,chanel,eliesaab,valentino,louis,vuitton,louisvuitton,designer,showcase,hybrid,clothes,clothing,heavy,rich,tailored,silhouette,silhouettes,shorts,trenches,trench,trechcoat,minidress,mini,dress,lust,lustworthy,styles,cuts,parisianpoint,zero,pointzero,paris,fashion,week,parisfashionweek,fashionweek,style,fashion,strut,runway,iconic,catwalk,collection,collections,spring,summer,fall,ss15,royal,blues,mustard,yellow,grape,purple,camel,brown,layers,layer,layered,cool,love,acne,celine,chloe,commedesgarcons,comme,des,garcons,elie,saab,chanel,eliesaab,valentino,louis,vuitton,louisvuitton,designer,showcase,hybrid,clothes,clothing,heavy,rich,tailored,silhouette,silhouettes,shorts,trenches,trench,trechcoat,minidress,mini,dress,lust,lustworthy,styles,cuts,parisian

Some of the standout designers who rocked the catwalk are among Acne, Celine, Chloe, Comme des Garcons Comme des Garccons, Elie Saab, Chanel, Valentino, and Louis Vuitton.  Each designer showcased statement pieces that marry the fall, spring, and summer seasons, creating a hybrid form of clothing that incorporates, heavier, richer, and impeccably tailored silhouettes (typically common for the fall season) with shorts, trenches, mini dresses, and other normative spring and summer styles.  This fresh new style dominated the catwalk, with a vast variety of different lustworthy styles, cuts, and accompanying accessories.

http://i1369.photobucket.com/albums/ag215/carmelapointzero/Chloe3_zps2fcd957d.jpgpoint,zero,pointzero,paris,fashion,week,parisfashionweek,fashionweek,style,fashion,strut,runway,iconic,catwalk,collection,collections,spring,summer,fall,ss15,royal,blues,mustard,yellow,grape,purple,camel,brown,layers,layer,layered,cool,love,acne,celine,chloe,commedesgarcons,comme,des,garcons,elie,saab,chanel,eliesaab,valentino,louis,vuitton,louisvuitton,designer,showcase,hybrid,clothes,clothing,heavy,rich,tailored,silhouette,silhouettes,shorts,trenches,trench,trechcoat,minidress,mini,dress,lust,lustworthy,styles,cuts,parisianpoint,zero,pointzero,paris,fashion,week,parisfashionweek,fashionweek,style,fashion,strut,runway,iconic,catwalk,collection,collections,spring,summer,fall,ss15,royal,blues,mustard,yellow,grape,purple,camel,brown,layers,layer,layered,cool,love,acne,celine,chloe,commedesgarcons,comme,des,garcons,elie,saab,chanel,eliesaab,valentino,louis,vuitton,louisvuitton,designer,showcase,hybrid,clothes,clothing,heavy,rich,tailored,silhouette,silhouettes,shorts,trenches,trench,trechcoat,minidress,mini,dress,lust,lustworthy,styles,cuts,parisianpoint,zero,pointzero,paris,fashion,week,parisfashionweek,fashionweek,style,fashion,strut,runway,iconic,catwalk,collection,collections,spring,summer,fall,ss15,royal,blues,mustard,yellow,grape,purple,camel,brown,layers,layer,layered,cool,love,acne,celine,chloe,commedesgarcons,comme,des,garcons,elie,saab,chanel,eliesaab,valentino,louis,vuitton,louisvuitton,designer,showcase,hybrid,clothes,clothing,heavy,rich,tailored,silhouette,silhouettes,shorts,trenches,trench,trechcoat,minidress,mini,dress,lust,lustworthy,styles,cuts,parisianpoint,zero,pointzero,paris,fashion,week,parisfashionweek,fashionweek,style,fashion,strut,runway,iconic,catwalk,collection,collections,spring,summer,fall,ss15,royal,blues,mustard,yellow,grape,purple,camel,brown,layers,layer,layered,cool,love,acne,celine,chloe,commedesgarcons,comme,des,garcons,elie,saab,chanel,eliesaab,valentino,louis,vuitton,louisvuitton,designer,showcase,hybrid,clothes,clothing,heavy,rich,tailored,silhouette,silhouettes,shorts,trenches,trench,trechcoat,minidress,mini,dress,lust,lustworthy,styles,cuts,parisian

Do you agree with our picks?  Who do you think best strutted down the Parisian runway?

Be sure to follow our social media sites for the latest fashion news, gossip, and trends. 

Facebook: https://www.facebook.com/PointZeroClothing


Twitter: https://twitter.com/pointzeromtl


Instagram: http://instagram.com/pointzeroclothing


Pinterest: http://www.pinterest.com/pointzeromtl/


Youtube: https://www.youtube.com/user/PointZeroMtl

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Ultra Light

Thursday, September 25, 2014 1:38:03 PM America/New_York

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Introducing the Ultra Light, a versatile multi-season jacket provides warmth for the cold, protection from strong winds and heavy rain, and with its easily packable attributes, the ability to cool in insufferable heat. 

Available as a parka, vest, or trench, the Ultra Light jacket is offered in a vast variety of colors, ranging from earth tones, pastels, and bold, pop statement hues.  Whether for ladies, men, and/or children, this jacket is the perfect addition for any wardrobe.  Either layered with a signature Point Zero down jacket for the winter, utilized to bring a pop color addition to your fall coat, worn as is to protect from rain in the spring, or styled with your summer beach look, the Ultra Light is an all in one jacket, that provides fresh and fashion-forward style that can be manipulated throughout the entire year, regardless of the climate.

With such a vast variation, this is one jacket that is fully functional for any season and temperature.

Be sure to visit us at www.pointzero.ca and get yours today!

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Milan Fashion Week

Tuesday, September 23, 2014 2:35:58 PM America/New_York

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

With today being the final day of Milan Fashion Week, it’s time to look back on some of the style hits that strutted down the catwalk in the iconic Italian festival.

 While all designers exuded unique and different looks, there was one theme that seemed to be present in the majority of the designers’ showcases, seemingly dominating the entire event.  This theme is best described as modern Barbie chic, with delicate, pastel, and easy clothing that one could imagine on the iconic and classic Barbie doll.

From soft and light clothing to bedazzled and glossy accessories, the modern day Barbie look is glamorously sophisticated, while simultaneously making a bold statement with their sharp craftsmanship and pop colors and design attributes.

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Some of the standout designers are Fendi, Roberto Cavalli, Giamba, Moschino, and Etro, showcasing exquisite collections that embody the true essence of the spring and summer seasons: fun, wild, and uninhibited.

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Do you agree with our picks?  Who do you think rocked their Spring/Summer 2015 collection for this Milan Fashion Week?

Be sure to follow our social media sites for the latest fashion news, gossip, and trends. 

Facebook: https://www.facebook.com/PointZeroClothing


Twitter: https://twitter.com/pointzeromtl


Instagram: http://instagram.com/pointzeroclothing


Pinterest: http://www.pinterest.com/pointzeromtl/


Youtube: https://www.youtube.com/user/PointZeroMtl

And don't forget to visit www.pointzero.ca for the latest styles and hottest fashions!

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London Fashion Week

Monday, September 15, 2014 11:32:16 AM America/New_York

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With London Fashion Week coming close to an end, it’s time to take a look at the great nations fashion highlights, so far.  With countless designers having their garments already strutted down the runway, the catwalk showcased rich and contemporary chic style that is sure to standout for the upcoming Spring/Summer season.

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While each designer presented a unique and faultless collection, there were some designers who went the extra mile, exhibiting their garments with a post-modern, artistic approach that was sure to rock the runway.  These designers include, Mary Katrantzou, Margaret Howell, Mulberry, Topshop Unique, and Pringle of Scotland, with Mulberry dominating the catwalk with their impeccable accessories and style characteristics.

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Do you agree with our picks?  Who do you think rocked the runway this London Fashion Week?

Be sure to follow our social media sites for the latest fashion news, gossip, and trends. 

Facebook: https://www.facebook.com/PointZeroClothing

Twitter: https://twitter.com/pointzeromtl

Instagram: http://instagram.com/pointzeroclothing

Pinterest: http://www.pinterest.com/pointzeromtl/

Youtube: https://www.youtube.com/user/PointZeroMtl

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Easy Wear, Easy Care, Easy Chic

Friday, September 12, 2014 4:21:41 PM America/New_York

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It’s that time of year again, the season of leather weather.  With the sun setting earlier and the clouds starting to cast autumn shadows, the temperature is dropping from warm to breezy.  With the mix of the uprising winds and the late summer heat, nothing is better at keeping you cool and comfortable than leather cover-ups.

With that being said, Point Zero is ready to accommodate you with various different style possibilities of leatherlook pieces that look and feel like real leather.  Whether you sport a sharp rock, urban chic, or classic cool look, Point Zero offers an endless variety of lustworthy leather designs, cuts, styles, and colors. 

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Ranging from Moto to Urban to Classic, our leatherwear features distinctive characteristics, such as multiple zip utility pockets, detachable sleeves, color block patterns, metallic buttons and buckles, and much more.  Each garment is crafted with precision, with the urban and classic looks giving off the perfect vintage feel, while the moto look expresses a rougher, hard rock, yet still sophisticated and modern edge.

Subsequently, all our leather products feature easy care features, such as being machine washable and dryable.  Or, if you’re on the go, simply use a damp cloth to wipe it down quickly, where it will air-dry itself to cleanliness.

Are you ready for the leather weather season?  Be sure to visit us at pointzero.ca to shop for the hottest leatherwear styles.

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Fashion Rocks!

Wednesday, September 10, 2014 2:26:00 PM America/New_York

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Did you catch all the glitz and glam from last nights Fashion Rocks event hosted by Macys?  With a vast array of celebrities, models, and fashion elite, this was one event that brought out cutting edge designs that were glamorously styled.

While some of the biggest stars, such as J.Lo, Enrique Inglesias, and Nicki Minaj (to name a few) were performing live as countless models walked the runway, showcasing Macy’s hottest styles, viewers could shop in real time, right off the runway.

While the clothing was impeccable, as always with any Macy’s catwalk, the ensembles worn by the celebrity guests added to the entire experience, making this one of the hottest fashion events of the year.

Some of these standout guests were among Moxie Raia, Mila J, Miranda Lambert, Bella Thorne, Nicki Minaj, Lily Aldridge, Carmen Electra, and supermodel Karolina Kurkova.

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                    lily-aldridge-lilyaldridge-pointzero-point-zero-fashion-rocks-new-york-newyork-ny-style-clothes-clothing-design-runway-catwalk-love Miranda-Lambert-MirandaLambert-pointzero-point-zero-fashion-rocks-new-york-newyork-ny-style-clothes-clothing-design-runway-catwalk-love MilaJ-Mila-J-pointzero-point-zero-fashion-rocks-new-york-newyork-ny-style-clothes-clothing-design-runway-catwalk-love Karolina-Kurkova-KarolinaKurkova-pointzero-point-zero-fashion-rocks-new-york-newyork-ny-style-clothes-clothing-design-runway-catwalk-love

 

These ladies brought forth their distinctive taste, rocking a variation of dresses, pantsuits, crop tops, and black skinnies.  Miss Hepburn would be proud.

Don’t miss out on this hot fashion trend and be sure to get your next rock and roll look at pointzero.ca,

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And keep your eyes peeled at your local Macy’s and on macys.com for Point Zero’s latest collection of men’s outerwear.

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New York Fashion Week

Friday, September 5, 2014 11:44:26 AM America/New_York

Having kicked off yesterday, countless models have already strutted down the New York runway, showcasing the hottest styles and latest trends from the most prestigious fashion designers.  Showcasing impeccably crafted clothing and accessories, day one of New York Fashion Week jump-started the fashion ferocity, raising the bar for future designers to present.

In terms of accessories, brands such as, BCBGMAXAZARIA, Diesel Gold Black, and Milly by Michelle Smith dominated in their fashion-forward and post-modern handbags, while Phillip Lim showcased stylishly chic booties that are sure to be a mega hit for the Fall/Winter seasons.

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Designers Helmut, Herve Leger, Jill Stuart, Marissa Webb, Meskita, and Zang-Toi were the standouts in terms of presenting unique and fashionable clothing, really demonstrating the art, skill, and talent behind their craft.  Ranging from lengths, cuts, colors, and styles, each of these designers expresses different looks for the Fall/Winter season—all of which are incredibly differentiated by the typical norms of what we’ve seen in the past and present of the fashion world.  

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Marissa-webb-marissawebb-designer-style-model-runway-beauty-clothes-clothing-red-satin-nyfw-newyorkfashionweek-new-york-fashion-weekMeskita-dress-style-modern-new-york-fashion-week-nyfw-newyorkfashionweek-runway-clothes-clothingjill-stuart-jillstuart-model-runway-nyfw-newyorkfashionweek-new-york-fashion-week-love-clothes-clothingmeskita-style-designer-dress-beauty-model-nyfw-new-york-fashion-week-newyorkfashionweek-clothes-clothingMeskita-style-designer-runway-beauty-beautiful-nyfw-newyorkfashionweek-new-york-fashion-week-eyewear-sunglasses-clothes-clothing

Do you agree with our picks?  Who do you think rocked the New York runway so far?

Be sure to follow our social media channels for the latest news, gossip, and style tips:

Facebook: https://www.facebook.com/PointZeroClothing
Twitter: https://twitter.com/pointzeromtl
Instagram: http://instagram.com/pointzeroclothing
Pinterest: http://www.pinterest.com/pointzeromtl/
Youtube: https://www.youtube.com/user/PointZeroMtl

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Find Your Beat!

Friday, August 29, 2014 12:57:37 PM America/New_York

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Labor Day is just around the corner, and that means kids are back at school and vacations are coming to their end.  And what better way to kiss this summer season goodbye, than by hanging up your whites and accommodating your wardrobe for the rest of the working year.

With a high demand of fall colors, such as navy’s, maroon, burgundy, mustard, and earthy greens, it’s time to pull out your light sweaters, colored pants, and lightweight scarves to kick off the beginning of autumn.

Whether you are going back to school or heading back to the office, there’s no reason to not look your best.  Be sure to stay ahead of the fashion trends and shop the hottest styles at www.pointzero.ca

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Best Dressed: Teen Choice Awards 2014

Monday, August 11, 2014 11:52:41 AM America/New_York

 

With the 2014 Teen Choice Awards all wrapped up, it’s time to look at who really rocked their look best on the blue carpet.

With this seasons award show hitting off an evident new trend, the blue carpet was all about showing off skin.  Ranging from crop tops, deep cut v’s, backless dresses, and hemlines ending at the upper thigh, the 2014 Teen Choice Award’s showcased spectacular pieces that enhanced the natural beauty of the female body.

Some of the standouts include, Ariana Grande, Demi Lovato, Lea Michele, Nina Dobrev, and the highlight of the event, Bella Thorne, stunning us with her elegant and racy blue floral dress.

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Who do you think wore it best?

Be sure to visit us at www.pointzero.ca to find all the latest styles and hottest trends.

0 Comments | Posted in 0 By Andrew Kos

Point Zero, First Authentically Canadian Outerwear Available at Macy’s!

Friday, August 8, 2014 9:56:22 AM America/New_York

”Macy’s proud to establish first ever Canadian outerwear brand, Point Zero to their shops!”

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Having recently partnered with Macy’s, Point Zero is excited to announce our groundbreaking achievement in being the only authentic Canadian outerwear brand available in both, Macy’s boutiques and Macys.com.

Launching our new Fall / Winter 2014 men’s Outerwear collection for both, Macy’s boutiques and on Macys.com, Point Zero will now be accessible to over 100 countries due to Macy’s worldwide shipping.

This exciting and successful news is the next step for the Point Zero brand, as our outstanding craftsmanship, fashion-forward designs, and innovative new technologies will be exposed to a global market—ultimately giving the world a first hand look at what our iconic Canadian heritage clothing is all about.

Be sure to keep your eye out this August, as Point Zero’s newest and exclusively designed collection, will be available for purchase at both Macy’s boutiques, and Macys.com. 

0 Comments | Posted in 0 By Point Zero

Osheaga

Friday, August 1, 2014 10:39:51 AM America/New_York

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Raise your hands to the sky and turn up the volume as Osheaga kicks off its 9th year of rocking music and inspiring talent.  Situated in Montreal, Quebec, Osheaga is one of Canada’s biggest music festivals, bringing in celebrity musicians, including but not limited to: Metric, Mumford & Sons, Beck, The Flaming Lips, Katy Perry, and many more. 

With the 2014 line-up continuing to add to the already impressive list of festival performers, including: Foster the People, Outkast, Arctic Monkeys, Skrillex, Lorde, and Jack White, it is guaranteed to be one of the most musically stimulating experiences to take part in.

With such a varied range of sound and rhythm, Point Zero has picked out some of our favorite pieces to keep you looking your best, whether you’re rocking out or blissfully swaying to the music.

Be sure to visit www.pointzero.ca to get more of the hottest styles and latest trends. 

 

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Point Zero: Arctic Chill Brings Fashion Fever

Thursday, July 17, 2014 8:00:00 AM America/New_York

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JUNE 4th 2014 – MONTREAL, QC:
Point Zero is excited to introduce our latest Fall/Winter 2014 collection. Having been crafted with the highest quality fabrics and tested to withstand the frigid and cold Canadian winters, Point Zero's Fall/Winter 2014 line has surpassed expectations by providing revolutionizing outerwear fashions that fuse cutting-edge technological innovation with post-modern style and design.

For over thirty years, Point Zero has been known as the iconic Canadian lifestyle brand for both men’s and women’s outerwear.  Designed in Montreal, Point Zero continuously thrives by showcasing our authentic Canadian heritage through a luxurious style that is suitable for anyone.  For this upcoming Fall/Winter 2014 season, Point Zero journeyed north, infusing our signature outerwear into its designated climate.  Faring through the rough and cold arctic chill, our team trekked through the harshest of nature in its raw form, capturing the very essence of our Canadian winter habitat.

Putting our jackets to the test, the Point Zero team stood strong against the unpredictable climate with the help of our outerwear's distinctive attributes, such as windproof and water resistant layers, fur trimmings, and premium down.  Guaranteed to keep you warm and comfortable, our Fall/Winter 2014 collection was thoroughly researched to provide the ultimate climate control protection for the unruly seasons.

With experimentation and research as primary factors to the brands revolutionary success, this new collection brings forth state of the art fabrics, prints, patterns, colours, and cuts.  Ranging from thermal knits, to sweat jeans, to concept ultra lights, our collection is geared for the utmost comfort and reliability, while staying ahead of all the latest fashion trends.

Looking to the future, Point Zero continues to push the boundaries, evolving and expanding our brand story by producing new chapters of modern age design, style, and technological innovation.  Reinventing vintage heritage classics by fusing them with a chic and fashion-forward flair, Point Zero crafts each piece for an effortless fit and timeless look, while keeping the design fresh and innovative.

CLICK FOR: FW14 VIDEO  MENS MAGAZINE WOMENS MAGAZINE


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FW14: Siberian Husky Trinacria

Monday, July 14, 2014 10:39:33 AM America/New_York

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With the Fall/Winter unveiling in only three days, we’ve counted down the multiple organizations, corporations, and individuals that have helped us in making our vision come to a reality.  Ranging from our models, to our photographer, to our stylists, to our location setting, Point Zero has one more company to thank—a company that provided our photo-shoot with that extra bit of cuteness and warmth, the Siberian Husky Trinacria.

Granting us with four Siberian Huskies, Mr. Dominique Firetto (the Trinacria breeder) let us incorporate his award winning dogs into our Fall / Winter 2014 ad campaign.  With his dogs having traveled the globe, they have won multiple championship titles throughout Europe, Canada, and the U.S.A, with consistent winnings in Italy and Monaco.  These championship titles range from beauty to obedience to charisma.  Raised in an indoor nursery, these huskies are calm and gentle, with trainers who teach them how to be the perfect sociable companion for the urban and modern lifestyle.

As first-hand witness to the mannerisms of these dogs, Point Zero is happy to say that not only were the dogs well-behaved, obedient, and exceptionally personable, but they were also extraordinarily beautiful, giving our photos an added glamour and beauty.

If you’re looking for your next household companion, be sure to check out Mr. Firetto’s Siberian Husky Trinacria for the ultimate husky dog, whether in terms of looks or personality.  Subsequently, be sure to visit Adorable Doggytown, also owned by Mr. Firetto, which is a grooming facility that offers a spa, gym, and hotel for dogs and cats, found in Griffintown.  All of Mr. Firetto’s dogs are brought to this facility for training and pampering, which is one of the reasons his dogs are consistently featured on TV shows, magazines, and commercials.

 For more information, be sure to visit his website at: http://www.trinacria-husky.com/

0 Comments | Posted in 0 By Point Zero

FW14: Maxyme G. Delisle

Friday, July 11, 2014 9:29:53 AM America/New_York

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Working with the incredibly talented fashion and portrait photographer Maxyme G. Delisle for the third time, Point Zero is more than happy to have had him as part of our Fall/Winter 2014 ad campaign.

Consistently showcasing vast skill and expertise in his craft, Delisle is both professional and easy-going, making him a delight to work with, and to have as part of our team.  With his work having been featured in countless fashion magazines, while working with the most esteemed designers, models, and landscapes, Delisle has evidently mastered the photographic image, capturing moments in their raw and true form.  Consequently, his photographs are all beautiful, with exquisite composition and feeling exuding from the final product.

Born in Montreal, Quebec and based in London, England, Maxyme G. Delisle continues his career, expanding his portfolio on an international level.  Represented by Le Consultat, Delisle is reachable at this link: http://www.leconsulat.ca/

With the great product that is our Fall/Winter 2014 campaign, alongside his work on our previous campaigns, Point Zero is looking forward to working with this great photographer in the future, guaranteeing us impeccable results that we know we can count on.

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FW14: Exclusive Interview with Jeff Finn

Wednesday, July 9, 2014 1:51:07 PM America/New_York

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As the male model for our Fall / Winter 2014 photo-shoot, Jeff Finn took time after the production to answer some questions that give us an inside scoop on what's behind the pretty face and the rockstar body.

Q.   How long have you been modeling?
A.   Already 3 years in September. 

Q.    What did you do you before your career in modeling?
A.    I was playing football in college. 

Q.    Was modeling a childhood ambition, or was it something that found you?
A.    I never thought that one day I would be a model, and I never really wanted to be one.

Q.    How do you keep in shape?
A.    I try to eat as healthy as possible, and of course by going hard at the gym. 

Q.    What is your favorite book? Movie? Artist?
A.    Favorite book... I would say Criminal's Mind.  Movie is Lone Survivor, and artist would be Mark Walhberg. 

Q.    How did you find the experience of modeling at the Manoir Hovey for Point Zero’s Fall/Winter 2014 photo-shoot?
 A.   I only had forty-five minutes of sleep since I was in Miami only a couple of hours before the campaign shoot, butit was still a lot of fun and it was a really nice crew.

Q.    What was your favorite part about the photo-shoot?
A.    Shooting with the puppies was awesome!

Q.    What was your favorite garment from the photo-shoot?
A.    The M. Benisti gold attribute jacket with the black gloves and pants.

Q.    What is something people don’t know about you?
A.    I'm a good snowboarder and a good cook... well I think I am! (He laughs).

Q.    What would you describe as your personal style?
A.    I like surf and snowboard brands a lot, so my personal style is kind of like the surfer style.

Q.    What are some of your influences, in regards to the fashion realm?
A.    To be honest... I don't really have any influence in regards to modeling. 

Q.    Who are some of your role models?  Why?
A.    I would say Simon Nesman, because he is an model icon and really down to earth, even though he's one of the top five male models worldwide. 

Q.    What do you plan on doing after modeling?
A.    Finishing university in business, then starting my own business for sure. 

Q.   As a Canadian lifestyle brand, Point Zero is proud to have featured local Canadian talent. Where in Canada are you from?
A.   I'm from Montreal, born and raised! 

Q.   Do you find that it is harder for a Canadian model to get his/her name out there?
A.    No, I don't think so.  If you have a good mother agency with good international contacts, it doesn't matter if you're Canadian, American, or African, you all can make it! 

Q.   When was the first time you encountered the Point Zero name?
A.    When I was a young kid, probably five or six years old. 

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FW14: Manoir Hovey

Monday, July 7, 2014 1:02:28 PM America/New_York

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Journeying north to incorporate our iconic and authentic Canadian outerwear into its designated climate, Point Zero had the pleasure of shooting at the Manoir Hovey, where we captured the true essence of the Canadian winter habitat.

With their gracious hospitality, spacious rooms for setting up, and helpful guides, the Manoir Hovey was a critical facet in ensuring the comfort, ease, and flow of our entire production.  In addition to their accommodation, the scenic landscapes and backdrops surrounding the Manoir Hovey were picturesque, adding tremendously to beauty of our Fall/Winter 2014 collection.

With our end result exuding an arctic chill setting in contrast to our warm, comfortable, and luxe outerwear, Point Zero is more than happy with our collaboration with the Manoir Hovey. 

 If you are ever in North Hatley, or ever want to explore the natural Canadian environment, whether through the winter or summer seasons, Manoir Hovey is the perfect location to get in touch with the roots of nature.

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Fall Winter 2014 Exclusive: Stylists

Friday, July 4, 2014 9:40:28 AM America/New_York

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What better way to start our unveiling than by commemorating the stylists that utilized their expertise in giving us the signature modern chic look that epitomizes our Fall / Winter 2014 collection.   Hair and makeup stylist Leslie Ann Thompson and wardrobe stylist Bianca Di Blasio both showcased their talent and skill in creating our authentic Canadian and Nordic winter feel.

Having worked with countless artists, celebrities, musicians, and designers such as Arcade Fire, Amber Rose, Macklemore and Ryan Lewis, Thompson’s work is consistently impeccable, exposing her high understanding and skill on high fashion and makeup, while linking them effortlessly.  This, alongside her extremely professional and positive demeanor makes Thompson an absolute pleasure to work with.  The entire Point Zero team was more than happy to have her as part of our FW14 shoot, as her work surpassed expectations, helping bring our vision to reality.

Styling for various different moods, themes, and concepts, Bianca Di Blasio has worked with an immeasurable amount of fashion magazines and designers, ranging from photo-shoots, runways, and personal styling.  A clear master of her craft, Blasio is poised and easy-going, consistently striving to get the best results.  The Point Zero team is extremely grateful for Blasio’s participation in our FW14 campaign, as her expertise helped in bringing our vision to the next level. 

Check out Bianca Di Blasio's work at: http://www.dulcedo.ca/fr/model?bianca-di-blasio

Both Leslie Ann Thompson and Bianca Di Blasio were crucial aspects to our Fall / Winter 2014 ad campaign, and we are forever thankful for their hard work and dedication.

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Happy Canada Day From Point Zero!

Monday, June 30, 2014 11:22:11 AM America/New_York

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Having been founded in Canada over 30 years ago, Point Zero has a great amount of love and pride for this great country, where it is really possible to achieve all your dreams and goals.  As one of the top leaders within the Canadian fashion industry, it is with tremendous sincerity and happiness that we join in celebrating the day that our great nation was born.

Known for our authentic Canadian heritage clothing, Point Zero dedicates an immeasurable amount of gratitude towards our homeland, as it is the reason we have grown to this level of worldwide success within the fashion industry. 

So for this Canada day, be sure to get your red and white on, and join in on the celebration!

Red men's TMen Red Sweater                        white ladies top red blazerwhite men shortsWhite men pants                   ladies red pantswhite skirt

 

For more styles, be sure to visit www.pointzero.com 

0 Comments | Posted in 0 By Melina Migiakis

FIFA World Cup

Tuesday, June 17, 2014 10:20:16 AM America/New_York

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With the FIFA World Cup having kicked off only a few days ago, the competition is already going strong, with immeasurable crowds of fans cheering on their favorite teams and players.  And what better way to join the celebration, than by looking at some of the best and hottest players participating in the event?

Whether dressed up, dressed down, or sporting their team uniform, these men sure do know how to look their best.  With keyfigures such as Neymar de Silva Santos Jr. (Brazil), Gerard Piqué (Spain), Lukas Podolski (Germany), Lionel Messi (Argentina), Olivier Giroud (France), Claudio Marchisio (Italy), and of course, the legendary Cristiano Ronaldo (Portugal), not only is this FIFA World Cup going to be filled with talent and skill, but will also showcase some of the sexiest men across the globe, rocking their signature styles before and after their big games. 

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Already featured on some of the most esteemed fashion magazines, these boys have already proven that they are the full package, possessing peak athleticism, fashion-forward style, and down to earth personalities.  Point Zero is rooting for each one of them, anxiously anticipating what they will do next!

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Want to look your best?  Get the prim and polished look with Point Zero’s subsequent brand, M. Benisti, which is a higher end, modern and classy collection that features impeccably crafted dress shirts, trousers, and pullovers.

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Keep your eye on the ball, as the FIFA World Cup will be running until July 13th 2014.

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Father's Day!

Friday, June 13, 2014 12:51:50 PM America/New_York

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With Father’s Day just around the corner, it’s time to celebrate the love, caring, support, and protection given to us by our dads.  Whether your father is classic and laidback or urban and modern, what better way to show your appreciation, than by getting him a special gift that has him ready for the summer season?

With our minimal print shirts and shorts on sale, Point Zero has a variety of different prints, patterns, cuts, and styles that is sure to leave your father wanting more.  And with our free shipping on purchases over 75$, the savings keep growing, making it easier for you to really put all your effort in creating the perfect gift for your old man! 

Ranging from short to long sleeves and cargo to capri, Point Zero’s minimal prints and shorts are offered in multiple color palettes, spanning from earthy to vibrant to sleek and clean. 

Be sure to show your appreciation and put a smile on your dads face this Father’s Day, with Point Zero’s minimal print shirts and shorts, available at http://www.pointzero.ca/en/solde/father-s-day.html?limit=all

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Make A Splash with Point Zero Ocean

Monday, June 9, 2014 1:19:57 PM America/New_York

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With summer finally shining through, it’s time to put away our heavy jackets and summertime sadness records and pull out our beach and swimwear.  And what better way to kick off the summer season, than by sporting the hottest bikinis, one-pieces, slips, and cover-ups?

Be sure to turn up the heat for your vacation by rocking hot and stylish ensembles. Whether you’re chilling by the pool, tanning on the beach, or walking through the sunny city streets, Point Zero has you covered.  Dress up or dress down with our versatile and interchangeable pieces that can take you from looking summer fresh to beach chic.

Keep your eyes peeled for our latest Point Zero Ocean collection, with our billboards spread throughout the Montreal and Toronto skyline from June 9th to the 7th of July 2014.  Be sure to get your hands on our exclusive Point Zero Ocean collection, soon available on our website at www.pointzero.ca

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Head to Toe: We Got You Covered

Friday, June 6, 2014 11:17:26 AM America/New_York

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Everyone knows your outfit is only as good as the accessories you carry them with.  The wrong shoes or a misprinted hat can quickly turn your outfit from fashionably chic to an utter mess.

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This is why Point Zero offers our vast variety of accessories in an immeasurable amount of different sizes, styles, and colors.  Whether you are looking for a sleek hat, fashion-forward shades, luxurious bags, elegant belts and/or statement socks, Point Zero has got you covered from head to toe. 

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Staying true to our brand slogan “luxury for everyone”, Point Zero’s accessories offer pieces for every different style, ranging from urban cool to elegant chic and laidback sporty to posh glam.  Similarly, with each accessory being fully versatile, these pieces are effortlessly transitioned from day to night and week to weekend with relative and sophisticated ease.

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Be sure to get your Point Zero accessories, soon available on our website, www.pointzero.ca

Can’t wait to rock your look with our signature accessories?  Call our customer service at 1-800-775-3267 to get them today!

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Get the Look: Canadian Edition

Monday, June 2, 2014 9:32:31 AM America/New_York

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With Canada’s talent continuously expanding into the limelight, it’s time to take a look at some of our nations celebrities’ street styles.

Sporting different looks, Ryan Reynolds, Michael Cera, Shanae Grimes, and Shay Mitchell not only rock the streets strutting their personal fashion-forward flair, but also all showcase the classic multi-layer trend that is signature to the Spring and Fall seasons.

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Whether urban cool (Reynolds), preppy casual (Cera), grunge chic (Grimes), or edgy elegant (Mitchell), these celebrities expose the multi-layered fashion trend in a functional and stylish manner. And with our unpredictable weather, ranging from hot and humid days to cold and dry nights it is above all else important to dress in layers to accommodate for the natural temperature shift.

Stay ahead of both the fashion curve and the weather, be sure to get your multi-layered look from our website at www.pointzero.ca

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Inside Point Zero

Friday, May 23, 2014 4:16:11 PM America/New_York

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Running for over 30 years, Point Zero has grown to become the number one Canadian lifestyle brand for men’s, women’s and children’s apparel and accessories.  With the iconic brand slogan Luxury for Everyone, Point Zero offers innovative and trending styles, while maintaining post-modern and fashion-forward designs.

With the success of the Point Zero brand at an international level, the hard work and dedication used to craft these iconic pieces is often hidden behind the Montreal headquarter office.  This is why we have produced this short video, giving our loyal clientele a behind the scenes look at where their clothing is designed, by whom it was idealized, and how we grew our brand image to create what Point Zero is today. 

Whether it be our administration, design, marketing, and/or sales team, the entirety of the Point Zero staff puts their 100% in ensuring that our products and services are completed with exceptional quality.  More than a corporation of workers, the Point Zero team is a family, working together through trials and tribulations, bringing us closer together and helping us bring forth our A-game in whatever we put our minds to.

We would like to thank you for helping us grow to what we are today, and congratulate our success with you, as we continue to evolve and produce quality and fashion-forward clothing each season! 

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