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Our Story

Point Zero is the number one leading Canadian brand name and the largest manufacturer of chic and fashion-forward ready-to-wear apparel for men, women and children.

We are named for the starting point of any adventure. We live through cold weather for the most part of our year. We know what brutal winters entail and design products based on this knowledge and experience. Canadian winters are the best judges on the quality of our outerwear products. We stay tough, without compromising on style and comfort, in order to continue getting Canadian’s through our tough winters. We are proud to design in Canada. Canadian is who we are and who we will always be!

Founded in 1979 by Maurice Benisti, Point Zero has grown to become the number one Canadian lifestyle brand for men, women, and children. Broadening the collection to appeal to the active clientele, Point Zero has introduced innovated lines and pieces that will get our customers outdoors and exploring with comfort and ease.

Some of these lines include; PZ Motion that has revolutionized sportswear gear. Featuring Dry Technology that will keep you dry as it releases moisture and vapor generated from within, to keep you comfortable all day. Ultralight Collection offers a wide range of jackets that will provide you with protection against heavy rains and strong winds, without the risk of over-heating and while being incredibly light and flexible. These Ultralight jackets make for the perfect layering choice. With an added packable feature, it’s the perfect companion for unpredictable weather conditions or spontaneous trips. Our new Reversible collection was designed with the combination of multifunctional and technical aspects allowing the pieces to be worn inside out without losing their shape. An added benefit for travelers and outdoor enthusiasts, Point Zero’s reversible collection makes packing much lighter and quicker, allowing double the wardrobe without over-spending or over-packing.

Season after season, Point Zero delivers a wide rang of lines of outerwear, performance apparel, along with trendy styles for fashionable, quality seeking young men and women. The Point Zero brand has become the leading number one outerwear lifestyle brand in Canada, expanding its roots internationally. After entering the United States market, the Fall/Winter 14 outerwear launch at Macy’s was a North American success. Today, Point Zero can be found in the United States at Macy’s, Nordstrom, and more premiere retailers Across Canada, Point Zero is sold in their retail stores, The Hudson Bay, La Maison Simons, and other exclusive retailers. We cross the lines of innovation so that you can go wherever the journey takes you.